SmallBizGenius Analysis
Target Optical receives mixed reviews, with customers frequently citing issues with order fulfillment and customer service. While some praise in-store staff and specific optometrists, online ordering and post-sale support are common pain points.
Category Breakdown
Scores based on analysis of 280 recent reviews
Order Fulfillment Issues
2.0/10Many customers report problems with their orders, including delays, incorrect items, and lost shipments. For example, multiple reviewers mention orders marked as delivered but never received, and significant delays in receiving contact lenses or glasses.
30 reviews mention thisCustomer Service
3.0/10A significant number of reviewers express frustration with Target Optical's customer service, citing unhelpful representatives, long wait times, and unresolved issues. Some reviewers describe being hung up on or yelled at by customer service staff, while others report difficulty getting their insurance benefits applied correctly.
25 reviews mention thisWebsite and Online Ordering
3.5/10Several reviewers complain about glitches and difficulties navigating the Target Optical website, particularly when uploading prescriptions or finalizing orders. Some customers report that the website doesn't accurately reflect insurance discounts or order status, leading to confusion and frustration.
18 reviews mention thisProduct Quality
4.0/10Some reviewers express concerns about the quality of Target Optical's eyewear, with complaints about lenses scratching easily or frames feeling loose and poorly adjusted. One reviewer mentioned that their "scratch-resistant" lenses scratched within a couple of uses.
12 reviews mention thisIn-Store Experience
8.0/10A subset of reviewers praise the in-store experience, highlighting friendly and helpful staff, particularly optometrists. Some reviewers mention specific employees by name, commending their professionalism and care.
15 reviews mention thisPrescription Accuracy
3.0/10Several reviewers report receiving incorrect prescriptions, requiring them to seek additional eye exams and causing delays in obtaining the correct eyewear. One reviewer stated, "They got my prescription wrong and I had to go pay a different doctor to redo my exam."
8 reviews mention thisPros & Cons
What Customers Love
"The people working at the target optical in wauwatosa, WI are amazing!! This was my first time ever getting contacts and they were so helpful at guiding me through how to take them in/out and were so patient."
"I walked in and scheduled an appointment for 2 weeks forward."
"Went in on Thursday, glasses came in on Monday…3 days later!"
"Very knowledgeable gave great customer service on the phone no time at all God bless!"
"Very easy to order, I am very pleased with how fast the glasses were delivered and the quality of my glasses"
Common Complaints
"Ordered my glasses 12-27-2025, said I could pick up by 1-08-2026. My order did not arrive until 1-20-2026."
"Horrible customer service. The rep literally was yelling at me on the phone. Horrible service from the beginning to the end of my purchase. Got hung up on."
"Website kept glitching to finalize the order."
"They got my prescription wrong and I had to go pay a different doctor to redo my exam."
"Website does not reflect an invoice with the insurance, discounts, etc. applied. So I can't even tell what benefits were used."
Common Questions About Claude
Answers derived from customer review patterns
Is Targetoptical legit and trustworthy?
Target Optical's legitimacy is not in question, but its trustworthiness is challenged by numerous negative reviews. While some customers report positive experiences, a significant number detail issues with order fulfillment, customer service, and prescription accuracy. The prevalence of these complaints suggests a lack of consistency in service quality, making it a potentially risky choice. Customers should carefully weigh the potential benefits against the reported risks before placing an order.
Based on 45 reviewsDoes Targetoptical have good customer service?
Customer service appears to be a major pain point for Target Optical. Many reviewers describe negative interactions with customer service representatives, citing unhelpfulness, long wait times, and unresolved issues. Some customers even report being hung up on or yelled at. While a few reviewers mention positive experiences, the overwhelming consensus suggests that Target Optical's customer service is unreliable.
Based on 25 reviewsIs Targetoptical worth it for small business?
Whether Target Optical is worth it for small businesses depends on their specific needs and risk tolerance. If a business primarily needs in-person eye exams and is located near a Target Optical with positive reviews, it might be a viable option. However, the numerous complaints about online ordering, shipping delays, and customer service suggest that relying on Target Optical for employee vision care could lead to significant administrative headaches and employee dissatisfaction. Businesses seeking a reliable and consistent vision care provider may want to explore alternative options.
Based on 30 reviewsWhat is Targetoptical's return policy like?
The reviews do not provide sufficient information to accurately describe Target Optical's return policy. One reviewer mentioned having to return contact lenses and receiving only a partial refund initially, suggesting potential issues with the return process. However, this is an isolated incident, and more data is needed to draw definitive conclusions about Target Optical's return policy.
Based on 1 reviewsWhy are Targetoptical orders frequently delayed?
Several factors may contribute to Target Optical's frequent order delays. Reviewers report issues with website glitches, order processing problems, and lost shipments. It's also possible that Target Optical experiences challenges with inventory management or supply chain logistics. Without more specific information from Target Optical, it's difficult to pinpoint the exact cause of the delays.
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